Customer Loyalty

A loyalty program for multiple locations is more than just an app with a store locator. Who owns the customer data, who pays…

IKEA Family, Miles & More, ADAC, PAYBACK, and REWE Bonus Compared: We break down five German loyalty programs into…

Do your customers only buy during sales? This article shows you how to recognize discount dependency and how to…

Rewarding reviews with points is allowed—but only under specific conditions. How to properly incorporate reviews into…

A return is the moment when your customers interact with you for the second time. That’s how the return process becomes a real…

A discount costs you actual profit margin, while an experience often takes just an hour. 15 ideas for experiential rewards, one…

An evening after closing time often features more than ten sales promotions. Here’s how to plan customer events for your members…

Emotional connection, AI, and assistants that do the shopping themselves: These are the top loyalty trends for 2026/27—with…

Loyalty points, stamp cards, or cashback? This comparison shows what a point is really worth, as well as the redemption rate…

Points, stamps, tiers, cashback, paid membership, affiliate program, values-based program, and gamification…

Predictive analytics identifies customer churn before it affects revenue. Here's how you can use it in retail and the restaurant industry…

You manage a self-service loyalty app yourself: set up campaigns, send push notifications, update content…