Customer Loyalty

How much a loyalty program costs, which five cost categories you need to factor in, and when the investment starts to pay off…

How many of your customers actually come back? Here's how to calculate your repeat purchase rate—and boost it with seven…

Guerrilla marketing campaigns create a buzz; your app keeps customers coming back. That’s how experiential marketing turns into true customer loyalty…

Anyone who runs multiple restaurants knows the problem: regulars are invisible. As MAKIMAN, with seven locations and a…

A region is not a company: Many businesses, two target groups, no common point-of-sale system. How the…

The loyalty card is a bakery staple—and in its digital form, it becomes a source of data. As Höflinger Müller demonstrates with its app…

The DACH Loyalty Report 2026 provides clear insights for Germany, Austria, and Switzerland. We’ll show you what the…

Beverage stores thrive on repeat business—yet they usually know nothing about their regular customers. How FRISTO, with its own…

Do you know which digital solution is really the best fit for your customer retention strategy? We compare white-label apps…

Wallet card or app? We'll show you the differences, a decision matrix, and step-by-step instructions…

Would your customers pay to shop with you? With a customer loyalty membership program…

Sign-ups are happening, but points are never redeemed and accounts remain inactive? We'll show you the 15 most common…