The DACH Loyalty Report 2025:
What do consumers really want?
In cooperation with the Austrian Retail Association, we surveyed 2,000 people in Austria, Germany & Switzerland. The DACH Loyalty Report provides exclusive insights into purchasing behaviour, expectations of customer loyalty programmes and the role of digitalization. Get the report with all the insights now!
DACH Loyalty Report 2025:
Discover the future of customer loyalty in the digital age
In today's fast-paced business world, strong customer loyalty is more crucial than ever. But how do you win and keep customers in the long term? The Loyalty Report 2025 provides the answers! Based on a comprehensive study of over 2,000 consumers in Germany, Austria and Switzerland, this report provides in-depth insights into the latest trends and strategies in customer loyalty. At the same time, you will receive practical tips on how you can use these results for your company.
Click here for the full report!
Key Facts & Trends.
84,9 %
feel supported by customer loyalty programs in times of inflation.
33,1%
customers spend more on average since they started using loyalty programs.
75,3%
would switch to a digital solution if one were available.
81,3%
would like to be informed about offers and news at least once a week.
What to expect in the DACH Loyalty Report 2025:
Changed purchasing and information behavior: Customers make decisions differently in times of inflation, and the issue of customer loyalty takes on a completely different meaning. Despite the flood of information, consumers have a great need for information. Find out which channels are the most popular for which target groups in the report.
The power of digital customer loyalty programs: Discover why digital solutions are becoming increasingly popular and what the benefits are for consumers. We also show you how you can benefit from this trend.
Gamification as the key to customer loyalty: More and more people, especially in the young target group, like to play games - and especially in apps. This is exactly where gamification comes in: With playful elements such as collecting points, wheels of fortune, levels or rewards, users can not only be entertained but also retained in the long term, which increases sales and strengthens the brand.
Customer loyalty programs that really work: Identify the most attractive benefits of customer loyalty programs that encourage customers to come back and buy more. (e.g. discount campaigns, personalized offers).
Easy registration and data protection: Gain valuable information about customers' willingness to provide data and how you can minimize data protection concerns.
Who is this report for?
The Loyalty Report 2025 is an indispensable guide for:
Companies with a focus on retail
Managing directors
Marketing experts
agencies
Companies in all industries that want to optimize their customer loyalty
Don't miss the chance to shape the future of customer loyalty!
Download the DACH Loyalty Report 2025 now and gain valuable insights that will lead your company to success.
