Loyalty Report 2026.
What influences your customers' purchasing decisions and how do you get them to come back to you again and again? The Loyalty Report 2026 for Germany gives you the answers.
Highlights and Trends for 2026
61,0 %
expect offers and information tailored to them personally.
27,9 %
on average, customers spend more since they started using loyalty programs.
73,8 %
would switch to a digital solution if one were available.
82,1 %
would like to be informed about offers and news at least once a week.
Your key to loyal customers in the DACH region.
We put on our diving goggles, strapped on our fins, and dove deeper into the world of loyalty than ever before. In doing so, we took a closer look at a few exciting questions, such as:
How do some brands manage to keep their customers loyal, even when it's not always the easiest path to take?
What are customers' expectations and how personal does customer communication need to be to remain relevant?
And do companies' assumptions match the reality of their customers?
You can find the answers to these questions and many more insights in the DACH Loyalty Report 2026 – your exclusive deep dive into the latest trends in customer loyalty.
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What you can expect in the DACH Loyalty Report 2026:
Focus on customer wishes: Understand the psychology behind your customers' purchasing decisions.
Digital solutions under scrutiny: Has the plastic card had its day? Find out why digital customer loyalty programs (apps, wallets) are becoming increasingly important in the DACH region.
The top rewards and benefits: We reveal which types of rewards and incentives really work in the DACH region and generate enthusiasm among your customers.
Personalization vs. data security: Find out what consumers think about personalized content and under what conditions they are willing to share their data with you.
Targeted communication: When, how often, and where do your customers want to hear from you? We break down usage behavior in detail so you can target each generation specifically.
Who is this report for?
The DACH Loyalty Report 2026 is ideal for:
Retailers and brick-and-mortar stores
Managing directors and executives
Marketing experts and agencies
Companies in all industries that want to better understand their customers.
Anyone interested in the topic of customer loyalty.
Turn your customers into fans! Take this opportunity to get to know the DACH market inside out.
