Loyalty Trends 2026/27: The Most Important Developments in Customer Loyalty
Emotional connection, AI, and assistants that do the shopping themselves: These are the top loyalty trends for 2026/27—with…
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Emotional connection, AI, and assistants that do the shopping themselves: These are the top loyalty trends for 2026/27—with…
Loyalty points, stamp cards, or cashback? This comparison shows what a point is really worth, as well as the redemption rate…
Points, stamps, tiers, cashback, paid membership, affiliate program, values-based program, and gamification…
Predictive analytics identifies customer churn before it affects revenue. Here's how you can use it in retail and the restaurant industry…
You manage a self-service loyalty app yourself: set up campaigns, send push notifications, update content…
In retail and the restaurant industry, no one quits. Customers simply come less often—and eventually stop coming altogether. Why…
AI in customer retention identifies churn before it happens. In this article, you'll learn the most important…
The churn rate shows you how many customers you're actually losing. Here's how to calculate it correctly.
How much a loyalty program costs, which five cost categories you need to factor in, and when the investment starts to pay off…
How many of your customers actually come back? Here's how to calculate your repeat purchase rate—and boost it with seven…
Guerrilla marketing campaigns create a buzz; your app keeps customers coming back. That’s how experiential marketing turns into true customer loyalty…
Anyone who runs multiple restaurants knows the problem: regulars are invisible. As MAKIMAN, with seven locations and a…