# Discount

Customer Loyalty

Coupons or Loyalty Programs: What Really Builds Customer Loyalty?

A 10 percent discount has an immediate effect, but rarely a lasting one. A direct comparison between coupons and…

Customer Loyalty

Using Coupons Effectively: Personalized Coupons Instead of a Discount War

Flat-rate discounts eat into profit margins and do little to build customer loyalty. How personalized coupons can attract new customers…