# Points Program

Customer Loyalty

Types of Loyalty Programs: 8 Models in a Head-to-Head Comparison

Points, stamps, tiers, cashback, paid membership, affiliate program, values-based program, and gamification…

Customer Loyalty

Setting Up a Rewards Program: How to Correctly Define Points, Rewards, and Minimum Spend Requirements

Setting Up a Rewards Program: How to Correctly Define Points, Rewards, and Minimum Spending Requirements.

Customer Loyalty

Cashback Programs as a Loyalty Mechanism: When They Make Sense and When They Don't

Cashback sounds like the fairest loyalty mechanism there is—but it isn't the right fit for every business model…