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Customer Loyalty is multifaceted.

Gain insights, real-world examples, and strategies from over 1,000 customer projects. Learn how to achieve long-term success with digital customer loyalty and loyalty marketing.

Strong Customer Loyalty: Avoiding Problems and Keeping Customers Happy in the Long Run
Customer Loyalty

Strong Customer Loyalty: Avoiding Problems and Keeping Customers Happy in the Long Run

Why Do So Many Customer Loyalty Programs Fail? The 10 Most Common Reasons—and How to Avoid Them, with…

Disadvantages of Loyalty Cards: Why Plastic Has Had Its Day
Customer Loyalty

Disadvantages of loyalty cards: Why plastic has had its day

Physical loyalty cards have clear drawbacks. Why the digital solution is so compelling—with a real-world example from KLIPP Hair Salon, where…

Measuring Customer Loyalty: How Loyal Are Your Customers, Really?
Customer Loyalty

Customer loyalty messentially: How loyal are your customers, really?

43.4% of respondents say: A loyalty program makes companies more likable. We’ll show you 3 proven methods you can use to…

Cost-Effective Customer Loyalty: 10 Strategies for Increasing Revenue
Customer Loyalty

Economic Customer Loyalty: 10 Strategies for Increasing Revenue

According to the DACH Loyalty Report 2026, customers enrolled in loyalty programs spend an average of 27.9 % more. We’ll show you 10…

Customer Communication: An Overview of Channels, Trends, and Practical Guides
Customer Communication

Customer Communication: An Overview of Channels, Trends, and Practical Guides

Today, customer communication takes place across many channels simultaneously. Using data from the DACH Loyalty Report 2026, we show…

Customer Communication via Push Notifications
Customer Communication

Customer communication via push notifications

There are many ways to reach your customers. You can talk to them in person at the store, send them a…

Social Media Marketing: How to Use LinkedIn & Xing for Your Business
Customer Communication

Social Media Marketing: How to Use LinkedIn & Xing for Your Business

LinkedIn and Xing have become an integral part of the business world. We’ll share statistics, benefits, and the 3 most important…

Become a PAYBACK partner or develop your own solution?
Customer Loyalty

Become a PAYBACK partner or create your own solution?

PAYBACK, jö, DeutschlandCard, or maybe a dedicated loyalty app? We compare multi-partner rewards programs and…

Starbucks Marketing & Branding: Even More Bucks for Starbucks
Customer Loyalty

Starbucks Marketing & Branding: Even More Bucks for Starbucks

Starbucks' loyalty program is one of the most successful in the restaurant industry. We'll show you what's behind…

Digital Customer Communication: A Direct Line to Your Customers
Customer Communication

Digital Customer Communication: A Direct Line to Your Customers

From Fax to Push Notifications: How digital customer communication has evolved, which tools and AI trends matter today, and how…

Advertising for Bakeries: How Digital Proximity Stabilizes Your Sales
Customer Communication

Advertising for Bakeries: How Digital Proximity Stabilizes Your Sales

Craftsmanship Meets Digital Connectivity: How Bakeries Are Using Apps, Digital Loyalty Cards, Click & Collect, and Smart…

Advertising for hairdressers: The best tips for your success
Customer Communication

Advertising for Hairdressers: The Best Tips for Your Success

Running a hair salon isn't a walk in the park, but it's not rocket science either. Here's how to advertise smartly on a tight budget…

Ready to take your customer loyalty to the next level?