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Expert knowledge, tips, and strategies related to digital transformation.
Have you heard of iBeacons? How beacon marketing automates your customer communications and ensures your app never gets lost again...
2026 could be a turning point for many small and medium-sized businesses: How automation will ease the burden on SMEs in 2026 and...
Everyone has them, everyone uses them: apps. But app installations don't happen on their own. With these 14 ideas, you can promote...
No small business can survive without regular customers. How marketing and digital customer loyalty help bakeries, pastry shops...
"Mobile first" has long been the standard—it's no longer just a trend. The most important dos and don'ts for mobile customer engagement—from...
Soccer fans are like big families: ultras, longtime fans, and young fans all want attention at the same time. Inter...
There are soccer clubs that are immediately associated with tradition, history, and passion. TSV 1860 Munich demonstrates...
What if your company had a permanent spot on your customers' smartphones? Everything you need to know about white-label solutions...
Are you thinking about digitizing your classic loyalty card or want to start a simple customer loyalty program?...
What exactly is personalization in e-commerce, why is it worth it, and how can you implement it in your store, newsletter...
