Digital customer loyalty is a serious issue for companies that want to retain their customers in the age of advancing digitalization. It makes it possible to make personal contact with customers via their most frequently used device - their smartphone.

However, there are a few things to bear in mind. Companies should strive to tailor their messages and offers to the preferences of individual people.

This could include relevant discounts or exclusive offers based on previous purchases and feedback. Among other things, some questions need to be clarified from a company perspective but also from a customer perspective, for example:

• Functionalities and features of the app

• Costs of the digital loyalty solution

• Design and CI integration (corporate identity)

• Data protection and data security

The most important questions are clearly summarized in hello again's customer loyalty checklist. Have fun with it and here's to good customer loyalty!