The Loyalty Industry Reports 2024
Facts, figures and data: What do customers actually expect from customer loyalty in your industry?
The industry reports provide specific insights into customer behaviour in the individual sectors - restaurants, hairdressers, bakers and fashion retailers - and show the potential of innovative, well thought-out customer loyalty programmes!
Our Loyalty Industry Reports 2024.
Learn more about the Loyalty Industry Reports 2024
The Loyalty Industry Reports are based on analyses from the study of the major DACH Loyalty Report 2024 in cooperation with the Austrian Retail Association.
The industry reports provide specific insights into customer behaviour in the individual industries and show the potential that digital customer loyalty programmes have in those industries.
The results are based on a survey of 1,500 participants in Austria, Germany and Switzerland.
Across all industries and countries, it was shown that digital customer loyalty programmes are revolutionising customer loyalty and ushering in a new era. See for yourself!
Check out the Key Facts of the Loyalty Industry Reports 2024
40.2%
would like to be informed about seasonal offers via a gastronomy app.
84.4%
of hairdressing customers would like to be informed about new offers at least once a week.
74.9%
of those surveyed prefer to visit a fashion retailer that offers a customer loyalty programme.
63.1%
of bakery customers state that they find discount campaigns in customer loyalty programmes attractive.
John Schlüter
VP Marketing & Communications | FR L’Osteria SE
‘Digitalisation in the catering industry is unstoppable, because customers clearly prefer a digital customer loyalty solution.’
‘This has advantages for both sides, as the restaurateurs themselves not only get to know their customers better, but can also increase their loyalty to their business. This leads to increased visitor frequency, higher spending per guest and the opportunity to reward customers for their loyalty.’
