Frequently asked questions
Below you will find answers to the most frequently asked questions about hello again's customer loyalty solution.
General questions.
Customer loyalty is crucial for companies of all sizes and industries because it will always be cheaper to retain regular customers than to attract new ones and turn them into loyal, returning customers.
It refers to the development and establishment of long-term customer relationships in order to ensure the company's long-term success.
Acquiring new customers always involves higher costs and more effort than maintaining and developing existing customers.
With the proliferation of smartphones, customers expect digital offers and companies must respond to this in order to remain competitive.
The introduction of a digital customer loyalty solution enables companies to strengthen customer loyalty, create individual incentives and use customer data for personalised offers.
Satisfied existing customers are seen as valuable multipliers who can recommend the company's app to others.
There is a clear shift in shopping behaviour from regional to predominantly online. In a highly competitive environment, it is crucial to be visible digitally and on mobile.
Sending the right message through the right channels is essential, and a digital loyalty programme enables effective communication via push, email or SMS in real time.
Customers are automatically rewarded through incentives in your loyalty programme and can exchange points for rewards, which strengthens loyalty to the company. The use of digital media enables centralised and real-time communication and storage of information.
This depends entirely on how available you are for us and how "big" the app should be. Normally, and with quick feedback, the app goes live in 4-6 weeks, but in many cases faster.
It depends on how extensively you want to use the app. We have customers who spend 1-2 hours with the app every week and we have customers who do everything in less than 2 hours per year.
Our solution consists of a customised app and our CRM system (dashboard).
This unique combination of an individualised app for your loyal customers and the underlying CRM system and dashboard for you as a company provides unique added value - and makes customer contact easier than ever before.
Our customer loyalty solution is available in all popular app stores and on all platforms and operating systems, including Android (Google Play Store) and Apple/iOS (Apple App Store).
Questions about data protection & data security.
In a data-driven world, those companies that have better customer data can address their target groups - whether existing customers or a new target group - better than other companies.
Automatic data collection in the CRM system (Customer Relationship Management) or customer database automatically records data points such as preferences, purchases, ratings and much more, which provide the basis for personalised, segmented offers and communication.
Customer loyalty solutions from hello again are of course 100% GDPR-compliant - they have to be because of the legal situation.
However, we go one step further and banks also use our solution. All data belongs to your company as the owner of the app.
The entire power of data is in your hands.
Questions about app features.
Each of our apps is customised to the respective customer and the layout and design is created together with the customer.
There are several format templates for this and the colours, images, fonts etc. can also be mapped according to the customer's wishes.
This is so important to us because your own brand is then present on the smartphone or, ideally, on the home screen of your customers, creating a strong branding effect that is not the case with multi-partner platforms such as the jö bonus club or PAYBACK.
Yes, we can digitise the current customer card and display it in the app. Our POS (point-of-sale) solution is ideal for this.
Yes, this is possible as a so-called "web app".
Yes, they are native apps and not web apps.
Yes, this is all possible using the interface/plugin or import/export function.
If a reservation system is integrated online on the homepage, we can easily integrate this into the app.
Yes, either we also display the job advertisements on the homepage in the app (via web view), or using the contact form.
Yes.
You get points when you buy vouchers, but not usually when you redeem them. We can filter out voucher sales via the VAT class and not reward them, for example. Basically, we can implement this as desired.
The user first rates (e.g. for additional points) in the app and, if the rating is good, is asked whether he or she also wants to publish this rating on Google. In this way, he or she does not duplicate the rating, but must agree to share it.
Questions about pricing.
The price is made up of several individual components (number of customers, modules used, etc.), which is why we cannot name ONE price - we would be happy to advise you in an individual consultation.
However, there are suitable configurations and modules for all company sizes, which - compared to a self-programmed app on a large scale - are very inexpensive and grow in line with usage.