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Success Story | Pharmacy Calma

Pharmacy Calma App: The digital pharmacy bonus programme!

The pharmacy and pharmaceutical industry is digitising. The Calma pharmacy in beautiful Graz in the south of Austria is also following this megatrend: its own app has been available in the app stores since autumn 2023, with the following functions, among others:

  • Calma Family loyalty club to collect points and exchange them for valuable bonuses and rewards

  • Action overview for app users

  • News and news integration for 1:1 communication via app

  • Contact option and form integration for quick contact

  • Link to the "Lebens.Weise" magazine

The incredibly simple registration process within the app and the intuitive user interface appeal to both the young and the older, usually less digitally savvy target group.

The focus on the essentials - the loyalty club function within the app - is supplemented by useful features and updated and expanded in ongoing collaboration between Calma pharmacy and the hello again team!

Simple app setup. Ongoing support.

Pharmacy Calma's path to its own customer loyalty app.

1

Onboarding.

Our simple onboarding process accompanied the Pharmacy Calma team from the signing of the deal through to the launch of their own app.

The app appeared in the Apple App Store and Google Play Store after a few months of development and ongoing updates on development progress.

2

Push-My-App.

Because the success of the Pharmacy Calma app takes centre stage, we use our experience from hundreds of customer projects to push the app:

Through regular innovations, updates and optimisation suggestions - for example in the form of live webinars - the Pharmacy Calma team works with hello again to get the best out of the app.

3

Help center.

The comprehensive help centre with user manual, instructions for app optimisation and videos on numerous topics is available around the clock for quick help.

This allows the Pharmacy Calma team to take the initiative and optimise, expand and improve the app independently.

4

Ongoing Support.

The hello again app support team is always available to the Pharmacy Calma team if required.

Together, we ensure that both the company and the users of the app are offered the greatest possible added value through effective, digital customer loyalty.

Because we believe that customer loyalty must be valuable for all sides!

See for yourself of the Calma pharmacy app.

Sonja Kirschner | Executive Director

Calma Apotheke

#helloagainmoment: Receiving rewards with a smile!

When customers redeem their reward with a smile - that's my #helloagainmoment!

The time for digitalization has come.

That's why stamp cards are out of date.

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